Alexander J Nicholls

Student Art Therapist – RP (Qualifying) & Creative Storyteller

Hello

I'm Alex

Art Therapy Student & Creative Storyteller

DOWNLOAD MY RESUME

Hello, I’m Alex Nicholls. A dedicated Student of Art Therapy, I bring a creative and academic background in art and psychology to each project, program and participant with which I interact. I appreciate the complexities of context, content and form in my own artwork and that of my clients, believing in the personal strengths of each individual to address and overcome their challenges. I am focused on the use of narrative, trauma-informed and anti-oppressive approaches to art therapy, helping participants reframe their own stories and encouraging them to leverage alternative perspectives in service of their mental health. I thrive in collaborative environments, serving clients to recognize their own areas of strength and resilience in order to make progress towards a more healthy and vibrant life.

What's New - Instagram

My Creative Process

I help individuals and organizations tell their stories by taking clients through a process of Discovering, Distilling and Communicating (both internally and externally) the key messages that make them stand out from the crowd. I do this by using organizational strategic design, brand development, graphic visualization and communication best practices to cultivate compelling narratives.

    1) UNDERSTAND who you are and what makes you unique.
    2) GROUND your organization by developing values and culture documents.
    3) IDENTIFY your target audience, learning how and why they listen.
    4) ENGAGE your stakeholders help them know, communicate and live your brand.
    5) EMPOWER contributions from your community supporters.
    6) ADAPT your organizational strategies as you innovate and receive feedback

Expertise

Branding and Storytelling

Brand Identity Design, Unification and Targeting


A successful brand sends a clear and intentional message to others, not just about what you do, but about who you are.

- Creating a New Brand
- Rebranding
- Unifying a Brand
- Target Audience Identification
- Making a Brand Tangible

Learn More - Read My Resume

Creative Content Production

Online, Multimedia and Print Production


Expressing your story with creativity and care is a passion of mine. When we do this well we find connection with others.

- Communications Planning
- Social Media Content
- International Filming
- Print Materials
- Digital Communications
- Website Creation

See Examples - Visit Portfolio

Community Activation and Engagement

Empowering and Inspiring Target Audiences


Finding innovative and thought-provoking ways to share stories of inspiration and hope can mobilize audiences to positive action.

- Event Design
- Event Production
- Webinars/Livesteam
- Community Materials
- Graphic Visualization

Multimedia Proficiencies

Platform & Basic Office
mac & iOS PC G Suite

Screen-Based Graphic Design
Photoshop CC Pixelmator

E-mail Based Graphic Design
Mailchimp Constant Contact

Collaborative Systems
Slack Discord

Video Production
Premiere Pro CC Final Cut Pro

Print-Based Graphic Design
Illustrator CC InDesign CC

Project Management
Trello Flow App Basecamp

Livestreaming
Youtube Live

Content Production

Logo Design
Organizational Charts & Visualizations
Concept Design
Promotional & Documentary Video
Websites
Newsletter & E-Mail
Templates & Documentation
Promotional Items & Collateral

My Work - Portfolio

Logo Creation – Various Logos

Branding

Logo Creation – Various Logos

Branding

REUNION Oakville – Sketchnoting

Graphic Visualization

REUNION Oakville – Sketchnoting

Graphic Visualization

Volunteer
REUNION Oakville
Project
Sketchnoting Various
Description

Graphic Visualization – Style Practise

Graphic Visualization

Graphic Visualization – Style Practise

Graphic Visualization

Client
For Practise & Fun!
Project
Graphic Visualization
Description

REUNION Oakville – Family Values Series

Graphic Visualization

REUNION Oakville – Family Values Series

Graphic Visualization

Client
REUNION Oakville
Project
Family Values Series
Other title
Description

Aquagrow Farms – Logo Design

Branding

Aquagrow Farms – Logo Design

Branding

Loko Koa – Logo Development

Branding

Loko Koa – Logo Development

Branding

Client
Loko Koa (Brave Soul)
Project
Logo Development
Description

Paintings (2015-2018)

Painting

Paintings (2015-2018)

Painting

Client
Various
Project
Paintings for Fun, Relaxation & Commission
Description

R2Stop – Brand Extension

Branding

R2Stop – Brand Extension

Branding

Client
effect:hope
Project
Brand Extension (R2Stop.com)
Description

Using both the brand concepts already laid out in the effect:hope brand guidelines (including fonts, colour scheme, etc.) and a creative expansion beyond the core brand, this project was designed to create a sense of both new, unique independence and a close connection to over-arching brand for the new initiative of R2Stop.

R&R Brew Co. Brand

Branding

R&R Brew Co. Brand

Branding

My Clients

Experience Statistics

4

Organizational Rebrands

All Stages of Implementation

15

Years Design Experience

Freelance & Full-Time

13

Countries Visited

For Content Production

5452

Hours of Audiobooks

Listened to on Audible

Work Experience

2020 - Present

Art Therapy Student (Practicum Placements)

Toronto Art Therapy Insistute

2008 - Present

Independent Freelance

Alex Nicholls/Knight Vert Prooductions

Creative media production specializing in digital video production, print based graphic design and new media graphics arts.

2019-2020

Account Director/Project Manager

Compass Creative

2015 - 2019

Director of Communications

Be In Christ Church of Canada

2013 - 2015

Digital Engagement Lead

effect:hope

Led a team to create and implement the digital engagement strategy including all e- communications, web properties and social media engagement. Created the new organizational brand including name, vision and mission statements, logo, and faith and value statements.

2011 - 2013

Manager of Marketing and Communications

Spectra Community Support Services

Manager of marketing, communications and fundraising. Responsible for promoting awareness of organizations and programs to clients, volunteers, donors and general public.

Responsible for the management of internal and external communications.

2006 - 2011

Head of Media Services

eventura

Provided marketing, communications & media consultation services.

2008 - 2009

Documentary & Small Group Facilitation

The Just Us Project

Public Engagement Project to educate youth and young adults about the United Nations Millennium Development Goals and inspire participants’ involvement in international development. Based on a 40-minute film shot on location in Rwanda.

Recommendations

  • It was a pleasure to work with Alex on creating a new brand for effect:hope. He guided the organization's conversations about a new brand right from the initial discussions through to giving name suggestions, creating a logo, confirming brand colours and guidelines, and developing all of the other brand collateral the organization needed. His design skills gave the organization a modern, clean look that the organization to new places and new audiences. On top of all of that, he is a kind, generous man who always looked out for his teammates and helped us when we needed a hand. I miss working with Alex very much!

    Jen Chase
    Jennifer Chase Client Care Advocate at Treefrog Inc.
  • Alex has a love for storytelling and an eye for good design. His heart is big and his mind is engaged when it comes to helping organizations tell their stories in an accessible and compelling way. I enjoyed working with Alex - always willing to make my projects fly!

    Christa Hesselink
    Christa Hesselink Founder at SoulPlay.ca
  • Alex is one of the most creative people with whom I have worked. Not only is he a talented and exacting graphic designer with a keen eye, but he is also able to beautifully synthesize thoughts and ideas through many visual media. His uncanny ability to think in images brings a unique and fresh approach problem solving, 'blue sky' thinking and strategic planning. He is a pleasure to be around and a joy to work with

    Rebecca Collett
    Rebecca Collett Director of Communications at Save the Mothers
  • An exceptionally intuitive design talent!
    I hired Alex to help revamp and spearhead online marketing initiatives. His ability to work with all stakeholders, understand and distill the key values, and to help drive our brand re-design and story contributed significantly to our successful rebrand as effect:hope. Alex was able to handle multi-generational viewpoints and yet not loose sight of envisioning the story that needed to be told to take the brand forward.

    Harin Watson
    Harin Watson Consultant, Hands-On Operations Specialist

Education

2020-2022

Masters Diploma, Art Therapy (DTATI)

Toronto Art Therapy Institute

2018

Graphic Facilitation Workshop

Drawing Change

2015 - 2016

Continuing & Professional Studies (Graphic Design [Various])

Sheridan College

2004 - 2007

Bachelor (Hons) Television & Film Design

Hull School of Art and Design

2002 - 2003

BTEC Diploma, Art Foundation

Coventry University

Volunteering

Advisory Board Member/Secretary
Providing support, advice and guidance to the leadership team of Loko Koa (Brave Soul) a team of Pacific Islanders developing relationship with First Nations groups in Saskatchewan, Canada.
Communications and Tech Volunteer
Member of the weekly tech support team providing assistance with pre-meeting setup and during meeting media.
General Volunteer
Supporter of food drive activities, fundraising events and promotional efforts.

Strengths & Personality

Type 6 Enneagram

StrengthsFinder 2.0 Profile*

(www.gallupstrengthscenter.com)

  • 1) Ideation

    People with strong Ideation talents are creative and appreciate originality. They relish free-thinking experiences such as brainstorming and discussion groups. They have a natural capacity to consider issues from multiple perspectives. They revel in taking the world we all know and turning it around so people can view it from a strangely enlightening angle. They think outside the box. They are fascinated by new ideas and concepts, which come to them easily. They love ideas because they can be profound, they can be novel, they can be clarifying, they can be contrary, and they can be bizarre. For all these reasons they derive a jolt of energy whenever a new idea occurs to them. 

  • 2) Connectedness

    Things happen for a reason. Those with strong Connectedness talents are sure of it. They have a powerful conviction that everyone is connected. While each person is responsible for his or her own judgments and actions, those with strong Connectedness believe everyone is part of something larger. This belief implies certain responsibilities. Their awareness of these responsibilities creates their value system. They are considerate, caring, and accepting. Certain of the unity of humankind, they build bridges for people of different cultures. They give others comfort that there is a purpose beyond everyday existence. Their faith is strong. It sustains them and their close friends in the face of life’s mysteries. 

  • 3) Belief

    People with strong Belief talents have enduring principles by which they live. These values vary from one person to another, but those with powerful Belief talents have deeply held ideals and a strong sense of purpose in their lives. These core values affect their behavior in many ways. Their sense of mission gives their lives meaning and direction; in their view, success is more than money and prestige. Their Belief talents give them direction, guiding them through temptations and distractions toward a consistent set of priorities. This consistency is the foundation for their relationships. They are viewed by others as dependable and trustworthy. Their motivation, drive, and determination come from living their lives according to their values and beliefs. 

  • 4) Intellection

    People with strong Intellection talents like to think. They like mental activity. They like to exercise the “muscles” of their brain, stretching them in multiple directions. This need for mental activity may be focused; for example, they may be trying to solve a problem, develop an idea, or understand another person’s feelings. The exact focus will depend on their other strengths. The theme of Intellection does not dictate what they are thinking about; it simply describes that they like to think. They like to let their thoughts go in many directions. People with strong Intellection talents are introspective. This introspection gives them time to reflect and ponder. Wherever it leads them, their mental hum is a constant in their lives. 

  • 5) Empathy

    People with strong Empathy talents can sense the emotions of those around them. They can feel what others are feeling as though the emotions were their own. They intuitively see the world through others’ eyes and share their perspectives. They perceive people’s pain or joy — sometimes before it is even expressed. Their instinctive ability to understand is powerful. They can hear unvoiced questions and anticipate needs. Where others grapple for words, they seem to find the right things to say and strike the right tone. As a result, they help people express their feelings — to themselves as well as to others. They help people give voice to their emotional lives. 

* The Content here remains Property and Copyright © 2000, 2012 Gallup, Inc. All rights reserved. Gallup®, StrengthsFinder®, and each of the 34 StrengthsFinder theme names are trademarks of Gallup, Inc.

My Interests

Here are a few things that bring me joy: discovering new stories, learning new things or building something new with others.

Audiobooks | Coffee | Games | Lego | Painting | Movies | TV | Travel

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When we meet, I’d love tell you how these things have impacted my work.

Contact Us

Feel free to contact me